A Few Examples

Foundational Credibility:

  • Created and substantiated the compelling claims "Balanced Carbs" and "The Protein Effect" for a major cereal brand. 

  • Developed a 3 Year Evidence Support Plan to underpin external communications and engagement.

  • Managed a Scientific Advisory Board to streamline the research pipeline to inform messaging platforms.

Food & Wellness Intellect:

  • Developed a process and template to consolidate competitive food and nutrition data to highlight potential "points of distinction" to guide innovation and messaging.