A Few Examples:
Created and substantiated the compelling claims "Balanced Carbs" and "The Protein Effect" for a major cereal brand.
Developed a 3 Year Evidence Support Plan to underpin external communications and engagement.
Managed a Scientific Advisory Board to streamline the research pipeline to inform messaging platforms.
Food & Wellness Intellect:
Developed a process and template to consolidate competitive food and nutrition data to highlight potential "points of distinction" to guide innovation and messaging.